Beyond Yoga® opens its first store with more locations on the horizon

Beyond Yoga® opens its first store with more locations on the horizon

Santa Monica, California – (work wire) – to rejoice the primary anniversary of the acquisition of Levi Strauss & Co Beyond Yoga®, the lively and life-style model will open its first everlasting retailer in Santa Monica on September 28. Situated at 1409 third Avenue Promenade, the 4,000-square-foot retailer will showcase all of its class choices for the primary time together with EnergeticAnd the lifestyleAnd the obstetricsAnd the sleepwearAnd the Extended scalingAnd the Men’s Even a small little one tight pants.

The shop opening follows the model’s profitable pop-up retailer at The Grove, with many loyal and new prospects asking when Past Yoga® will open a everlasting house. Opening the primary retailer in Los Angeles is a pure location for the model that was based in Los Angeles, designed and manufactured, and it solely cements its roots in its hometown. Los Angeles is house to lots of the model’s most loyal followers and evangelists, who can now get the total model expertise.

Clients will be capable of attempt the high-quality Past Yoga® merchandise and revel in their signature tender materials. The gadgets within the retailer can be a mixture of exercise and life-style together with leggings, clothes, fits, bras, sleepwear and extra.

The favored Past Yoga® males’s line may even be obtainable in retailer. In response to the demand of our feminine prospects who need the lads of their lives to expertise the softness of Past Yoga®, the lads’s assortment was launched in 2019 as an immediately sold-out Father’s Day assortment. Three years later, the expanded assortment now consists of tanks, tees, joggers, shorts and pullovers in new colours launched month-to-month.

Clients will get a personalised in-store purchasing expertise, distinctive within the leisure house. Beginning October 3, customers can schedule particular person appointments at Beyondyoga.com the place merchandise can be picked forward of time based mostly on a buyer’s buy historical past and most well-liked dimension. The shop will present an omnichannel expertise the place prospects may even be capable of alternate orders on-line.

As prospects stroll by way of the doorways, they’re greeted warmly by the model’s expanded product vary, set towards the impartial retailer backdrop. The shop is purposefully tender – similar to the model’s signature leggings, T-shirts and tanks – with a homely really feel. There are areas devoted to relaxation and rejuvenation, with chairs and sofas designed of their signature Spacedye cloth. The house is designed with curved partitions, arches, and furnishings that displays the softness and power of the model’s tender cloth.

“Retail enlargement is an thrilling second for the model and we won’t wait to satisfy extra of our prospects in individual,” mentioned Michelle Wahler, Past Yoga® co-founder and CEO. “Santa Monica is the right location for us. Not solely is it a well-liked space of ​​Los Angeles, it additionally has a mixture of locals and vacationers and is house to a lot of our most loyal prospects. I’m so pleased with the group who introduced this retailer to life and might’t wait To see how shoppers reply.”

One of many nice advantages of opening in Los Angeles is partnering with different Los Angeles companies which might be based by girls. As a lady who based and operates a enterprise, with practically 89% of its workers figuring out as feminine, Past Yoga® is dedicated to elevating the voices of ladies and types. The Santa Monica retailer will characteristic six girls’s companies, together with merchandise from Sticky Be Socks, Dagne Dover, brk and Sunday. Plus, on Saturday, October 1, the model will accomplice with native favourite Alfred Espresso and on Saturday, October 8, Pia Blooms will create customized reward packages with buy. The model is anticipated to open its second retailer on the Irvine Spectrum Heart later this yr.

About Past Yoga®

Headquartered in Los Angeles, Past Yoga® is a premium, premium body weight sportswear model that focuses on high quality, match, and luxury for all sizes and shapes. The corporate was based in 2005 to advertise physique positivity and to honor and rejoice each physique of XXS-4X. The model produces luxury-enhancing attire in easy, luxurious, hassle-free materials for types that sustain with the hardest exercises and past. Past Yoga® is about extra than simply consolation and efficiency; The model has created an inclusive group targeted on physique positivity, celebrating variety, and giving again to the causes it believes in. The corporate is a girls’s enterprise and is run by females with greater than 89% feminine management.

About Levi Strauss & Co.

Levi Strauss & Co. is among the world’s largest branded attire firms and a world chief in denims attire. The corporate designs and markets denims, informal put on, and associated equipment for males, girls, and kids below the Levi’s®, Dockers® and Signature by Levi Strauss & Co. manufacturers. ™, Denizen®, and Past Yoga®. Its merchandise are offered in additional than 110 nations around the globe by way of a mixture of chain retail shops, department shops and on-line websites and a world footprint of practically 3,200 devoted model and in-store shops. Levi Strauss & Co. introduced that web income for 2021 was $5.8 billion. For extra data, go to http://levistrauss.comFor firm information and bulletins, go to http://investors.levistrauss.com.

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