Stand.earth hosts world's largest yoga protest to counter lululemon's unethical fossil fuel consumption, calls for 100% renewable by 2030

Stand.earth hosts world’s largest yoga protest to counter lululemon’s unethical fossil fuel consumption, calls for 100% renewable by 2030

Unceded Coast Salish Territories (VANCOUVER, BC) – On Saturday, September 17, almost 100 yogis and anxious residents gathered exterior lululemon headquarters at 11:00 AM PT to take part in “Coal-Free Trend Yoga,” which Described as “the world’s largest protest yoga”. The aim of the 90-minute occasion was to get lululemon to publicly decide to ditching coal and shifting to one hundred pc renewable vitality throughout its provide chain by 2030. Members flocked by means of yoga poses, carried out respiration workout routines, and criticized the model for taking Environmentally harmful actions that distinction sharply with the values ​​of yoga.

“We organized this yoga protest right now to remind lululemon that working towards yoga is greater than promoting leggings. It is about aligning our values ​​with what we observe—one thing lululemon has didn’t do with its sustainability plans,” Iridine Patz, digital activist at Stand.earth He stated. “As a model centered on well being and wellness, lululemon’s failure to cease utilizing charcoal in its crops and cut back poisonous air pollution is a disappointment to its prospects and the yoga group.”

This week, lululemon launched a report displaying that it elevated local weather air pollution from the manufacture of its merchandise by a surprising 60% in simply 12 months. Lululemon’s aim to scale back its emissions depth by 60% does probably not meet the wants of the second, however the report confirmed that previously yr it has elevated its emissions depth by as much as 9%. With 2030 quick approaching, lululemon now faces the large problem of chopping its emissions depth by greater than half in simply eight years if it plans to succeed in its aim. And not using a dedication to shift its provide chain to 100% renewable vitality regionally and extra to the grid by 2030, lululemon emissions will proceed to rise.

“Simply this week, the lululemon firm reported that local weather air pollution from the manufacture of its merchandise has jumped by greater than 60% in a single yr. The reason being easy: the fast progress of lululemon is fueled by a rising reliance on coal and different fossil fuels” Gary Cook dinner, World Local weather Marketing campaign Director at Stand.earth. “CEO Calvin MacDonald ought to comply with the instance of firms like H&M, Puma, and Apple who’ve dedicated to changing their factories from fossil fuels to 100% renewable electrical energy.”

“Lululemon’s provide chain is air and local weather air pollution,” he stated. Tina Pashumati James, Ashtanga yoga trainer and proprietor of Loka Yoga, who led a yoga class. “We’re right here to carry lululemon accountable for his or her failure to decide to abandoning coal and switching to renewable vitality by 2030 – and for betraying their workers, prospects, local weather and affected communities, and violating their very own values.”

For greater than a yr, Stand.earth has referred to as on lululemon – one of many world’s largest, most worthwhile and quickest rising sports activities attire manufacturers – to deal with the impacts of its provide chain on local weather change and the general public well being of native communities. In February 2022, Stand.earth criticized the corporate’s Canada Olympics workforce tools for contributing to local weather change and threatening the way forward for winter sports activities (look at the pictures). In November 2021, Stand.earth launched an evaluation revealing that regardless of lululemon’s involvement in vogue trade local weather initiatives, and regardless of its dedication to lowering emissions within the subsequent decade, the corporate’s provide chain emissions have already elevated in 2020.

arise. Earth Fossil Free Fashion Scorecard, launched in August 2021, will measure 47 of one of the best vogue firms of their efforts to sort out local weather change. The report failed extensively within the vogue trade in its efforts to sort out local weather change, and gave lululemon a D – for failing to take significant motion to work with suppliers to extend using renewable vitality in its provide chain, part out coal use, or advocate for or renewables to its factories.

Study extra about Stand.earth’s fossil-free vogue marketing campaign on the website lulucoal.com.

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Media contact:

(Press contact) Caitlin DeLuca, Stand.earth Company Campaigns, [email protected], 248-505-9708 EST

(On website) Erdene Batzorig +1 514585 9260, [email protected]


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